Technology has changed the way in which the different business processes of a company are managed, being a key factor for its continuous growth.

Customers are the lifeblood of any business . Without customers, the business will fail. However, by working on the relationship with customers, the success of your business will be assured. It depends on how well you know them, trust and loyalty. This is why customer relationship management is so important.

CRM? Surely you have heard of it. If you are still not very clear, we are going to offer you everything you need to know about CRMs and what are the best free options for your business.,

 

What is the best free CRM?

 

1. Hubspot CRM

Hubspot and free? It is not a joke! An ideal tool to start with this type of applications, easy to use and with a wide list of integrations with other platforms .

It is a completely free cloud CRM solution with the ability to customize and adapt to any type of business, it offers such important functions as:

• The collection of contact data and analysis of the needs oGf your company.
• Use of information to efficiently manage sales opportunities.
• Obtaining new customers and loyalty.

Through a dashboard you will be able to analyze the entire sales funnel of your company in real time. It offers the possibility of in-depth analysis of user interactions through email, social networks or phone calls, storing each interaction in a timeline organized by potential customers.

Advantage:

• Ease of handling
• unlimited users
• Possibility of customization
• Multitude of integrations
• Easy migration of information

Disadvantages:

• Unique owner for each contact
• Limited features for automation
• The integrations with some services are paid
• Limited reporting functionality
• Availability of support is not 24h

HubSpot has managed to launch an integrated sales CRM together with its Marketing Automation platform that allows you to manage your contacts, improve the relationship with customers and accelerate your sales.

In all probability the application will fall short and you will add some other payment functionality. Our agency is a hubspot partner , since we use it daily to give our clients a better service.

2. Agile CRM

Agile CRM is a powerful tool to professionally manage the sales cycles of your transactions and much more. It is a sales platform that includes 3 modules: CRM, Automation and Customer Service. It is specially designed for small and medium-sized companies that seek to improve the management of relationships with their customers .

Its free version offers great options:

• Management of contacts and companies (50,000)
• Custom data fields.
• Calendar programming.
• Email tracking.
• Lead management.
  Among all the features and functionalities of Agile CRM, most of its users highlight its ease of use of the tool and the ease of managing customers from an omnichannel position at a very affordable price. 

Advantage:

• Easy to use and learn to drive
• Lots of marketing and sales functionalities
• Excellent support team
• Integrates seamlessly with your website
• Easy customer segmentation

Disadvantages:

• little customization available
• Limited analytics reports
• Availability of support from Monday to Friday
• Improved platform speed
• few customization available

3. Apptivo CRM

Apptivo CRM is a sales and marketing application with a great capacity for integration into other systems (Office 360, or G Suite) and mobile compatibility .

This solution allows the company to obtain a global vision of the business and control marketing actions, sales processes, and customer service from the same tool. In addition, it comes with a large number of integration possibilities and facilitates daily tasks such as managing invoices, proposals and project tracking.

Advantage:

• Very complete free version
• customization capability
• Lots of modules
• Online customer service
• Cheap prices and plans

 

4. Zoho CRM

One of the cheapest CRM apps on the market, apart from its free trial, its paid functional options are affordable compared to other products.

It stands out for being an innovative multi-channel CRM application  (phone, chat, email, ticket support and social media)  that includes an artificial intelligence agent  (ZIA). It offers complete functionalities related to:

• Activity board.
• Activity tracking.
• Customer databases.
• Reports and statistics.
• Mobile integration and social networks.

By configuring workflows companies have control over how to manage leads in the business. The good thing about this platform is that it is oriented to meet the needs of any type of company, with different plans and prices. 

Advantage:

• Easy use and handling
• Lots of features
• Competitive prices per user
• Robust and productive application
• Social media monitoring

 

5. Freshsales

CRM designed to enhance agility and productivity in sales tasks. It facilitates the creation of a personalized sales team for each client, boosting performance and correct decision making .

Depending on the selected plan you can enjoy, among others, these functionalities:

• Management of multiple sources of information
• Smart workflows
• Sales campaigns/user
• integrated phone
• Assignment of territories and leads
• Integration for iPhone and Android

This CRM solution is totally focused on sales teams, therefore, it includes integrated into the platform: telephone and email, lead scoring and user behavior monitoring in a single interface. 

Advantage:

• Easy handling and very intuitive
• Simple lead management
• Possibility of expansion with complementary products
• Interface customization and templates
• Integration with other tools

6. Suite CRM

CRM Suite is a free, open source customer relationship management solution designed to improve sales by enabling businesses to boost conversions, convert leads, and drive innovation in product development and customer service.

Thanks to its open source, it makes it easy to scale the application and customize the modules and functionalities to meet the particular needs of each company without restrictions.

Intuitive and easy-to-use application offers great functional options that are very interesting:

• Sales Portal.
• Pricing strategy control.
• Financial management.
• Calculation of return on investment.

SuiteCRM is perfect for all types of companies. Currently, it is one of the most profitable options since it performs the same functionalities as other CRMs that dominate the market such as Salesforce for free. 

Advantage:

• Easy to use
• Open source development framework
• free trial demo
• Allows import of contacts
• Documentation and very complete user manuals