Hubspot CRM vs Salesforce: Comparison of its features and advantages

Choosing the right CRM platform is a vitally important decision for any company since these marketing tools can make the difference between the path to success or failure of an organization. Currently there are a large number of CRM for companies with excellent features. Two of the most popular options , due to their exciting features and growing and solid reputation, are Hubspot CRM and Salesforce .

In other installments we present a comparison between Microsoft Dynamics 365 vs. Hubspot and between HubSpot CRM vs. Active Campaign .

The advantages of having a CRM platform in any company, regardless of its size, are indisputable . These tools are the perfect support to maximize the performance of all the teams involved in the sales process and, ultimately, the ideal solution to achieve a greater number of satisfied customers. 

Both proposals perfectly meet these purposes. Although, of course, both Hubspot CMR and Salesforce have unique features that make them stand out in different ways. This makes a Hubspot CRM vs Salesforce comparison necessary, focused on all the key aspects when choosing a CRM platform that offers the necessary information so that you can make the right decision when you hire your CRM .

In this article we tell you all the aspects that you must take into account to choose the right CRM platform for your company, through a Hubspot CRM vs Salesforce comparison .

How to choose the right CRM platform for your company?

When it comes to finding the right CRM platform for your company, you have to assess different factors. Specifically, there are five key points that you should keep in mind when assessing the quality of a CRM for companies:

1. Process optimization : The chosen system has to streamline communications between different departments and mitigate points of friction that may exist in the company. In addition, it must be able to perform actions automatically to optimize the sales process.
2. Integration capacity : You have to assess the different types of integrations available and the ease of developing custom solutions if necessary. In this way, the CRM platform used can become a single solution that centralizes all the databases and operations to be carried out within the company.
3. Technological knowledge necessary to manage CRM : The best option is to bet on a solution with a high ease of use and that has a good technical support team.
4. Cost : The present and future costs that may be derived from the use of the CRM must be assessed.
5. Business needs : The specific needs of the business in question must be taken into account. Although, the best solution is to bet on a complete CRM platform that can support all the teams involved in the sales process.

Hubspot CRM vs Salesforce: functionalities and characteristics

Once we are clear about what to take into account when choosing a CRM platform, we will move on to the comparison between Hubspot CRM vs Salesforce, focusing on different aspects.

Ease of use and configuration

Hubspot CRM has a simple and intuitive interface that makes it easy to use, it also highlights the simplicity to configure lead tracking and other key features . On the other hand, Salesforce has a great ease of use in the actions related to the follow-up of opportunities and leads .

Both options have free trial versions that allow you to test their functionalities.

Hubspot CRM is most complex during the customization process, but Salesforce has a steeper learning curve . This is because it has some of the more outdated and less intuitive functionality .

Integrations with other tools

While Salesforce has more native integrations , Hubspot CRM currently offers more than 500 options and growing; especially since the addition of Operations Hub. Both options have an open API that allows you to develop custom integrations.

Features and customization

Among the features of Hubspot CRM , it stands out its usefulness as a business CRM , its commitment to design and usability that guarantees a great user experience, the ease of importing large databases from other software, and the possibility of adding custom fields to the business measure.

On the other hand, Salesforce has more possibilities for customization . Although, it results in a platform with an outdated design and with functionalities that are less focused on the user experience .

Quality of technical support

Both platforms have good technical support although, without a doubt, Hubspot CRM stands out for its 24/7 support service and tickets with responses via email . Salesforce, on the other hand, has additional costs if premium support is required. 

It must also be taken into account that due to its greater complexity, Salesforce may require continuous external support or the hiring of an expert professional in this marketing tool.

Cost

Both CRM for companies have a similar cost structure , which will vary depending on the needs and functionalities contracted by the company.

Salesforce tends to cost more due to the need for greater support. It is important to bear in mind that due to its complexity, it is sometimes necessary to hire an internal professional in charge of its configuration. 

Regarding Hubspot CRM , it is important to highlight its flexible cost structure by contracting different Hubs that unlock different functionalities. In this way, the service can be customized by contracting only the tools that are needed, which brings with it cost savings.

Hubspot CRM, the best support to boost your sales process

Wondering why choose Hubspot CRM ? This platform aimed at attracting, converting and delighting your customers is the best solution to boost your sales and the best support for both the sales and marketing teams .